CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA

CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA

ABSTRACT

This research paper examines the “Customer Relationship Management or (CRM) Implementation in retail banking in Nigeria”, the business strategy designed to change fundamentally the ways a company approaches, manages and profits from its key relationship is regarded as a source or competitive advantage for the company. The study is aimed at investigating into what the enabler and Continue reading CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA

CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA

CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA

ABSTRACT

This research paper examines the “Customer Relationship Management or (CRM) Implementation in retail banking in Nigeria”, the business strategy designed to change fundamentally the ways a company approaches, manages and profits from its key relationship is regarded as a source or competitive advantage for the Continue reading CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA