The Effect Of Product Packaging On The Choice Of Toilet Soap (A Case Study Of Unilever Nigeria Plc Enugu Metropolis)
1.2 Background of the Study
Unilever Nigeria Plc (RC 113) is the honest surviving manufacturing outfit in Nigeria. The company was incorporated as a private company in 1923 to manufacture soap based on local content (local palm oil). Over the years, the company diversified and expanded its operations to the and marketing of Continue reading The Effect Of Product Packaging On The Choice Of Toilet Soap
THE IMPACT OF NEW PRODUCT DEVELOPMENT IN NIGERIA’S BANKING SYSTEM.(A CASE STUDY OF UNITY BANK PLC, ONITSHA)
The later part of decade (1990s) had a number of appellations and challenges. However, the most profound of these as far as Nigeria in general and the finance industry in particular are concerned was that of “Globalization, Technology and New product Development”. As careful been a number of innovations both technical and non-technical. This scenario of events engendered by keener Continue reading THE IMPACT OF NEW PRODUCT DEVELOPMENT IN NIGERIA’S BANKING SYSTEM
THE IMPACT OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF EKWULOBIA RESIDENCE).
THIS STUDY IS ABOUT THE DISCOVERIES ON THE RELATIONSHIP BETWEEN EXTRINSIC ATTRIBUTES OF PRODUCT QUALITY WITH BRAND LOYALTY IN NIGERIA. IT HELPS TO EXTEND THE UNDERSTANDING OF A COMMITMENT TO RE-PURCHASE A PRODUCT, DUE TO THE FEELINGS AND EFFECTS FORMED AS A RESULT OF THE RECEPTION OF QUALITY. RESULTS OBTAINED IN THE STUDY WITH THE EARLIER LITERATURE ARE CONSISTENT TO CONFIRM THAT ALTHOUGH THE PRODUCT IN STUDY WERE DIFFERENT FORM THE PRODUCT QUALITY BASED ON THE PERCEIVED QUALITY (EXTRINSIC ATTRIBUTE) WAS STILL FOUND TO HAVE SIGNIFICANT INFLUENCE ON THE BRAND LOYALTY. THIS HAPPENED BECAUSE THE CUSTOMER HAS DEVELOPED PERCEPTIONS THAT DERIVED FROM HIGH LEVEL OF CUSTOMER, AWARENESS, GOOD IMAGE FROM MARKETING ACTIVITIES SUCH AS ADVERTISING, SALES PROMOTION ETC. BY DOING THIS ONLY THE GAP CAN BE CLOSED WITH A CLEAR PICTURE ON THE EXTENDED SCOPE OF MARKET ENVIRONMENT WHICH CAN BE FURTHER EXAMINED. Continue reading THE IMPACT OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA
IMPACT OF SALES PROMOTION IN THE MARKETING OF COCA-COLA PRODUCT.(A CASE STUDY OF PORTHARCOURT COMPANY)
The purpose of this study is to evaluate the impact of sales promotion in the marketing of coca-cola product in PortHarcourt. The objective of this research is to identify the various factors that could limit the effectiveness and efficient application of it. It also intend to find out during which period is more convience Continue reading IMPACT OF SALES PROMOTION IN THE MARKETING OF COCA-COLA PRODUCT.