The Role Of Marketing Planning And Control In The Marketing Of Computer Products

The Role Of Marketing Planning And Control In The Marketing Of Computer Products. (A Case Study Of Micro Products Limited Enugu)

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY

Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the joy that should be handled be experts in the field of marketing were given to less qualified personnel and in most cases this shortens life of most business. Continue reading The Role Of Marketing Planning And Control In The Marketing Of Computer Products

The Role Of Marketing Planning And Control In The Marketing Of Computer Products

The Role Of Marketing Planning And Control In The Marketing Of Computer Products (A Case Study Of Micro Products Limited Enugu)

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY

Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the joy that should be Continue reading The Role Of Marketing Planning And Control In The Marketing Of Computer Products

The Role Of Television Advertising In The Marketing Of G.S.M Services

The Role Of Television Advertising In The Marketing Of G.S.M Services In Enugu State (A Case Study Of Globacom G.S.M)

ABSTRACT

This research work is a very important study for Globacom G.S.M. services. The study was motivated by the necessity to find out the role of television advertising in the marketing of G.S.M services in Enugu State. The network came into existence in the year 2003 and has been popularly known and used by millions of people. Even those using other net-works want to have Globacom network. Continue reading The Role Of Television Advertising In The Marketing Of G.S.M Services

The Marketing Of Community Bank Service In Enugu Metropolis

The Marketing Of Community Bank Service In Enugu Metropolis (A Case Study Of Ogui Community Bank)

ABSTRACT

Banks are established to make profits, are these profits made at the expense of the customer or is it as a result of the services provided by these banks?

The aim of this research work was to find out if customers are satisfied with the services rendered by Ogui Community Bank, thereby crucial study for the Banking industry. Continue reading The Marketing Of Community Bank Service In Enugu Metropolis

Marketing Of Palm Produce In Awgu, Udi, And Nkanu LGA

Marketing Of Palm Produce In Awgu, Udi, And Nkanu Lga’s In Enugu State

ABSTRACT

          This study tried to find out and evaluate the marketing of palm produce in Awgu, Udi, and Nkanu LAG’S in Enugu State. The sample size used in the study was determined using Bourley’s formular. Personal interviews and questionnaires were used to obtain data from respondents. Secondary data was also sourced from textbooks. A total number of 70 questionnaires were Continue reading Marketing Of Palm Produce In Awgu, Udi, And Nkanu LGA

Information Technology On Marketing Of Banking Service

The Impact Of Information Technology On The Marketing Of Banking Service. A Case Study Of Union Bank Headquarter, Enugu.

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

The Impact Of Information Technology On The Marketing Of Banking Service: The would as a global village, perhaps is made possible because of the tremendous advance in information technology. Continue reading Information Technology On Marketing Of Banking Service

Marketing Of Industrial Products In A Competitive Marketing Economy

 Marketing Of Industrial Products In A Competitive Marketing Economy(A Case Study Of Berger Paint Plc)

Abstract

          The aim of the study is to access the marketing of industrial of industrial in a competitive market economy. This was done by gathering some relevant information from producer and distributors of the said product. Defining certain problems usually associated with a depressed economy and proposing remedial measures after reveling areas of problem. Continue reading Marketing Of Industrial Products In A Competitive Marketing Economy

Effect Of Pricing On The Marketing Of Agricultural Produce In Enugu State

The Effect Of Pricing On The Marketing Of Agricultural Produce In Enugu State (A Study Of Oji-River Local Government Area)

Abstract

These studies on the effect of pricing strategies on the marketing of agricultural produce in Enugu state, with particular attention Oji-River local government area council was carried out with the same for the following objective. Continue reading Effect Of Pricing On The Marketing Of Agricultural Produce In Enugu State

Marketing Of National Directorate Of Employment In Urban Areas

Marketing Of National Directorate Of Employment In Urban Areas (A Study Of Enugu North Local Government Area)

 ABSTRACT

            The study of “Marketing of National Directorial of Employment programme” came to light as the need for creating mass employment opportunities arose. Continue reading Marketing Of National Directorate Of Employment In Urban Areas

Promotional Strategies Adopted In Marketing Of Sunlight Detergents In Enugu Metropolis

Promotional Strategies Adopted In Marketing Of Sunlight Detergents In Enugu Metropolis

Abstract

Business today face a number of challenges and opportunities, including globalization, the effects of advances in technology, upholding, competition, marketing and as well promoting its products and services. As the primary aim and objective of any business is to maximize sales and make profit can not be actualized or accomplished without knowing and understanding the needs and Continue reading Promotional Strategies Adopted In Marketing Of Sunlight Detergents In Enugu Metropolis