Service Quality -A Catalyst For Creating Customer Patronage For Bank Services

Service Quality -A Catalyst For Creating Customer Patronage For Bank Services (A Case Study Of Diamond Bank Nigeria Plc Enugu Main Branch Enugu)

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND

The performance of banks in Nigeria has been viewed by many from different perceptivity. Assets quality and managerial efficiency have been seen by many as determinants of bank performance, while a reasonable percentage of identified capital adequacy, as critical for bank performance. Other factors have also been seen as determinants of banks performance like bank liquidity volume of loan portfolio. Continue reading Service Quality -A Catalyst For Creating Customer Patronage For Bank Services

CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA

CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA

ABSTRACT

This research paper examines the “Customer Relationship Management or (CRM) Implementation in retail banking in Nigeria”, the business strategy designed to change fundamentally the ways a company approaches, manages and profits from its key relationship is regarded as a source or competitive advantage for the company. The study is aimed at investigating into what the enabler and Continue reading CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA

CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA

CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA

ABSTRACT

This research paper examines the “Customer Relationship Management or (CRM) Implementation in retail banking in Nigeria”, the business strategy designed to change fundamentally the ways a company approaches, manages and profits from its key relationship is regarded as a source or competitive advantage for the Continue reading CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION IN RETAIL BANKING IN NIGERIA