Role Of Advertising In Motivating Consumer Brand Preference For Beverages

Role Of Advertising In Motivating Consumer Brand Preference For Beverages In Enugu Metropolis

ABSTRACT

          This research work was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem, both primary and secondary data where collected and the research instrument used in collecting the data were questionnaire and oral interview. The respondents comprised of dealers and consumers of Bournvita brand. Continue reading Role Of Advertising In Motivating Consumer Brand Preference For Beverages

EFFECT OF ADVERTISING ON CONSUMER PURCHASE INTENT OF GULDER BEER

EFFECT OF ADVERTISING ON CONSUMER PURCHASE INTENT OF GULDER BEER. (A CASE STUDY OF ENUGU METROPOLISES)

 ABSTRACT

Advertising is a paid form of non-personal communication from an identified sponsor using mass media to persuade or influence audience. This research work was undertaken inorder to present the concept and design effect of advertising on consumer purchase intent of Gulder beer. In the course of this research a convenient sample of 230 persons was used for this study, 230 sample were Continue reading EFFECT OF ADVERTISING ON CONSUMER PURCHASE INTENT OF GULDER BEER

EVALUATION OF CONSUMER PROTECTION IN NIGERIA

EVALUATION OF CONSUMER PROTECTION IN NIGERIA A CASE STUDY OF CONSUMER IN ONITSHA METROPOLIS

ABSTRACT

THE TARGET OF THIS WORK IS TO STUDY THE IMPACT OF CONSUMER PROTECTION ON FINAL CONSUMER WITH PARTICULAR REFERENCE TO ANAMBRA STATE. IT IS AIMED TO EXAMINE THE IMPORTANCE OF CONSUMER PROTECTION ON NIGERIA CONSUMER AND SPECIFICALLY DETERMINE VARIOUS TYPES OF FACTORS INFLUENCING CONSUMERS. THE RESEARCHER ADOPTED DELIBERATE AND DIRECT SELECTION OF FINAL CONSUMER BEARING IN MIND THE WIDE COVERAGE OF DIFFERENT CONSUMERS. THE INSTRUMENT USED WERE QUESTIONNAIRE ADMINISTERED TO RANDOMLY SELECTED CONSUMER AND INTERVIEW WAS CONDUCTED TO EXPLAIN CERTAIN TECHNICAL QUESTION WHICH ARE NOT EXPLAINED IN THE    QUESTIONNAIRE. THE CONCEPT OF PERCENTAGE WAS USED AS THE TOOL FOR ANALYZING THE QUESTIONS. THE RESEARCHER FOUND OUT THE POOR QUALITY OF GOODS PRODUCED BY DISTRIBUTORS IN NIGERIA, WHICH HAS AFFECTED EVERY FACE, BOTH GOVERNMENT AND INDIVIDUALS IN THE MARKET PLACE. FURTHER, DURING THIS PERIOD, A LOT OF SUBSTITUTE AND INFERIOR GOODS EXIST TO SUPPLEMENT THE OVERPRICED PRODUCT. THE MAJOR RECOMMENDATION ARE THAT GOVERNMENT SHOULD BE VERY CONSISTENT AS REGARD TO PROMULGATION OF POLICY ON QUALITY OF PRODUCTS.  Continue reading EVALUATION OF CONSUMER PROTECTION IN NIGERIA

THE EFFECT OF CONSUMER BUYING BEHAVIOR OF INSURANCE PRODUCT AND SERVICES

THE EFFECT OF CONSUMER BUYING BEHAVIOR OF INSURANCE PRODUCT AND SERVICES

ABSTRACT

The purpose of this study is to investigate the effect of the consumers buying behavior on purchases of insurance product. In the study 50 people were selected to be interviewed. The data collected were based on the use of questionnaire. Secondary data were used through the information from Continue reading THE EFFECT OF CONSUMER BUYING BEHAVIOR OF INSURANCE PRODUCT AND SERVICES