Role Of Advertising In Motivating Consumer Brand Preference For Beverages

Role Of Advertising In Motivating Consumer Brand Preference For Beverages In Enugu Metropolis

ABSTRACT

          This research work was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem, both primary and secondary data where collected and the research instrument used in collecting the data were questionnaire and oral interview. The respondents comprised of dealers and consumers of Bournvita brand. Continue reading Role Of Advertising In Motivating Consumer Brand Preference For Beverages

EVALUATION OF CONSUMER PROTECTION IN NIGERIA

EVALUATION OF CONSUMER PROTECTION IN NIGERIA A CASE STUDY OF CONSUMER IN ONITSHA METROPOLIS

ABSTRACT

THE TARGET OF THIS WORK IS TO STUDY THE IMPACT OF CONSUMER PROTECTION ON FINAL CONSUMER WITH PARTICULAR REFERENCE TO ANAMBRA STATE. IT IS AIMED TO EXAMINE THE IMPORTANCE OF CONSUMER PROTECTION ON NIGERIA CONSUMER AND SPECIFICALLY DETERMINE VARIOUS TYPES OF FACTORS INFLUENCING CONSUMERS. THE RESEARCHER ADOPTED DELIBERATE AND DIRECT SELECTION OF FINAL CONSUMER BEARING IN MIND THE WIDE COVERAGE OF DIFFERENT CONSUMERS. THE INSTRUMENT USED WERE QUESTIONNAIRE ADMINISTERED TO RANDOMLY SELECTED CONSUMER AND INTERVIEW WAS CONDUCTED TO EXPLAIN CERTAIN TECHNICAL QUESTION WHICH ARE NOT EXPLAINED IN THE    QUESTIONNAIRE. THE CONCEPT OF PERCENTAGE WAS USED AS THE TOOL FOR ANALYZING THE QUESTIONS. THE RESEARCHER FOUND OUT THE POOR QUALITY OF GOODS PRODUCED BY DISTRIBUTORS IN NIGERIA, WHICH HAS AFFECTED EVERY FACE, BOTH GOVERNMENT AND INDIVIDUALS IN THE MARKET PLACE. FURTHER, DURING THIS PERIOD, A LOT OF SUBSTITUTE AND INFERIOR GOODS EXIST TO SUPPLEMENT THE OVERPRICED PRODUCT. THE MAJOR RECOMMENDATION ARE THAT GOVERNMENT SHOULD BE VERY CONSISTENT AS REGARD TO PROMULGATION OF POLICY ON QUALITY OF PRODUCTS. 

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY

Consumer protection resulted from consumerism under which the government frowns that consumers supremacy or Latin call “careat emptor” indicating (Buyer beware). It is not fare since it has a constitution obligation to protect the citizens who are consumers (final consumer) one way or the other.

Consumer protection with its emphasis on the protection of right of the consumers from the injustice in the market place is increasingly becoming an important topic in the marketing with a pro and cons in the implication for business as a result, the government intervenes in the market system to effect control over business activities through regulatory and legislative process. Therefore, consumer is term giving to consumers reaction to their dissatisfaction with the marketing concern, business operations accept that the marketing concept of consumer soverenity which states that the consumer is a king. The consumer not only determines but also direct the flow of goods and services and what have you to this extents, he is said to be a king or supreme in the market place and does not need further protection, this is their mind and believe.

According to Kottler (1988, p.142) he defines consumerism as an organized movement of citizens and government to strengthen the rights and power of buyers in relation to sellers.

Onah (1979: p. 127) sees consumerism as a failure of the marketing concepts, consumer protection is prompted by all the allegation or abuses of consumers right in the market place to some basic entitlement in the market and services. The consumer basic entitlements include standards weights and measure quality of goods and services as well as right to consumer information.

  • STATEMENT OF THE PROBLEM

The following are the problems:-

  1. Poor quality of goods produced by the distributors.
  2. Non-chalant attitude of consumers towards the goods they buy.
  3. The corrupt nature of governmental agencies which causes dissatisfaction among consumers.
  4. Lack of mobilization on governmental and individual efforts towards protection of consumer.
    • PURPOSE OF THE STUDY

In addition it will help us to thus:

  1. To determine the quality of goods produced by the distributors and how conducive it is for consumption.
  2. To know the attitude of consumers towards the goods they buy and how effective they are.
  3. To examine the nature of government agencies which are in charged with consumer protection and determine how effective they are.
  4. To create an avenue for proper mobilization of both government and private parastatals towards consumer protection.
    • SIGNIFICANCE OF THE STUDY

If you buy a wall clock and find out the clock is not working, what can you do?

If you travel by public transport and get involved in an accident through the carelessness of the driver what are your rights?

If you buy s transistor radio and it does not receive and transmit sound, what can you do? From the clock can you return the said term for a replacement or a refund of your money? These are just a few experience which individual consumer battle with everyday. This work is intended to assist it find answer to such question.

  • RESEARCH QUESTION

The following questions need to be critically investigated in the course of research. They are as follow:-

  1. What are the process of curbing poor quality of goods produced by distributors?
  2. What are the ways to sensitize consumers about the goods they buy?
  3. What are the measures to checkmate the sincerity of law enforcement agencies?
  4. What ways are to be adopted for proper empowerment of both government and individual efforts towards protection of consumer?
  • SCOPE OF THE STUDY

This study is limited to Onitsha urban and few rural areas under Onitsha, zones such as Umunya, Awkuzu, Ifite Ukpo town owing to the present economic situation and financial bottleneck, the researcher limited his study to the above areas. It was not easy for the researcher to collect all the necessary data and information pertaining to the study because the period of collection was characterize by these following:-

A1. Inability and unwillingness of the respondents:  More respondents did not give any information due to their rush rate of illiteracy and technical knowhow.

A2. A result of not being able to understand the language used (English) therefore the respondents were not able to give vivid information.

The literate among them were unwilling to supply information or accurate information due to the fact that the supply information or accurate information to the fact that is a tax agent and what have you.

  • DEFINITION OF TERM

Affirmative Disclosure: The idea of disclosing to the public the negative aspects of a particular product example the federal ministry of health warns that Tobacco smoking is dangerous to health and those that takes it die young.

Primary data: First information gathered from the original sources through interview and interaction directly observing the phenomenon that are being studied.

Secondary data: As the name implies it is a second hand information gathered through sources like library, textbooks, handouts and journals e.t.c..

Caveatemptor: Buyer be careful or beware.

Correlation: That centered with determining and expressing the degree or closeness of relationship between variables.

Right: Is the entitlement.

Sample size: The selected area of study which is to the interest of the researcher.

Consumer protection: The protection of rights of the consumer from the injustice in the market place by the scrupulous sellers.

Questionnaire: Rest of the questions dully prepared by the researcher and sent to respondents seeking for interview or opinions.

SON: The abbreviation, meaning standard organization of Nigeria. It is an organization that ensures that products confirm to specific standards.

————- this is an incomplete article ———– it’s a product of a high quality project researched work.

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THE EFFECT OF CONSUMER BUYING BEHAVIOR OF INSURANCE PRODUCT AND SERVICES

THE EFFECT OF CONSUMER BUYING BEHAVIOR OF INSURANCE PRODUCT AND SERVICES

ABSTRACT

The purpose of this study is to investigate the effect of the consumers buying behavior on purchases of insurance product. In the study 50 people were selected to be interviewed. The data collected were based on the use of questionnaire. Secondary data were used through the information from statistics. From this study it was observed that lack of poor awareness of the insurance product, poor mode of operation, avoiding of settlement if a claim arises, attitude of intermediaries and a host of others are the various problems faced by the consumer in affecting insurance policy. The study recommends that persistent and regular insurance programs, message and shows on communication media will improve the awareness and enlighten the public on the invaluable roles the insurance is playing in the development of the national company. Introduction of some level of differentiation and flexibility into the product packaging delivery, serving a regular and proper training of employees and good knowledge of every product sold by the insurance companies will improve the mode of operation of insurance business.

CHAPTER ONE

  • INTRODUCTION
    • BACKGROUND OF THE STUDY

In insurance business. Consumers are very important. Without consumer, insurance business cannot stand in the market. According to Isiomoy 1999, insurance is defined as a social scheme which provides financial compensation for the effect of a misfortune. The financial compensation is provide from pool of contribution of all members participating in the scheme. It is a phenomenon is dynamic in nature, which enhances the development of a nation. Continue reading THE EFFECT OF CONSUMER BUYING BEHAVIOR OF INSURANCE PRODUCT AND SERVICES