The Role Of Television Advertising In The Marketing Of G.S.M Services

The Role Of Television Advertising In The Marketing Of G.S.M Services In Enugu State (A Case Study Of Globacom G.S.M)

ABSTRACT

This research work is a very important study for Globacom G.S.M. services. The study was motivated by the necessity to find out the role of television advertising in the marketing of G.S.M services in Enugu State. The network came into existence in the year 2003 and has been popularly known and used by millions of people. Even those using other net-works want to have Globacom network. Continue reading The Role Of Television Advertising In The Marketing Of G.S.M Services

Role Of Advertising In Motivating Consumer Brand Preference For Beverages

Role Of Advertising In Motivating Consumer Brand Preference For Beverages In Enugu Metropolis

ABSTRACT

          This research work was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem, both primary and secondary data where collected and the research instrument used in collecting the data were questionnaire and oral interview. The respondents comprised of dealers and consumers of Bournvita brand. Continue reading Role Of Advertising In Motivating Consumer Brand Preference For Beverages