The Role Of Television Advertising In The Marketing Of G.S.M Services

The Role Of Television Advertising In The Marketing Of G.S.M Services In Enugu State (A Case Study Of Globacom G.S.M)

ABSTRACT

This research work is a very important study for Globacom G.S.M. services. The study was motivated by the necessity to find out the role of television advertising in the marketing of G.S.M services in Enugu State. The network came into existence in the year 2003 and has been popularly known and used by millions of people. Even those using other net-works want to have Globacom network. Continue reading The Role Of Television Advertising In The Marketing Of G.S.M Services

Role Of Advertising In Motivating Consumer Brand Preference For Beverages

Role Of Advertising In Motivating Consumer Brand Preference For Beverages In Enugu Metropolis

ABSTRACT

          This research work was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem, both primary and secondary data where collected and the research instrument used in collecting the data were questionnaire and oral interview. The respondents comprised of dealers and consumers of Bournvita brand. Continue reading Role Of Advertising In Motivating Consumer Brand Preference For Beverages

EFFECT OF ADVERTISING ON CONSUMER PURCHASE INTENT OF GULDER BEER

EFFECT OF ADVERTISING ON CONSUMER PURCHASE INTENT OF GULDER BEER. (A CASE STUDY OF ENUGU METROPOLISES)

 ABSTRACT

Advertising is a paid form of non-personal communication from an identified sponsor using mass media to persuade or influence audience. This research work was undertaken inorder to present the concept and design effect of advertising on consumer purchase intent of Gulder beer. In the course of this research a convenient sample of 230 persons was used for this study, 230 sample were Continue reading EFFECT OF ADVERTISING ON CONSUMER PURCHASE INTENT OF GULDER BEER

APPRAISAL OF STUDENTS PSYCHOGRAPHICS TOWARD ADVERTISING

APPRAISAL OF STUDENTS PSYCHOGRAPHICS TOWARD ADVERTISING (A CASE STUDY OF SCHOOL OF HIGHER LEARNING IN OWERRI METROPOLIS).

ABSTRACT

This project work was centered on student’s psychographics toward advertising. This study was divided into five chapters. The first chapter was the introduction. Chapter two focuses on the literature review on both psychographics and its effects on advertising. This chapter covered such area as lifestyle analysis Continue reading APPRAISAL OF STUDENTS PSYCHOGRAPHICS TOWARD ADVERTISING

IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION

IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION. (A CASE STUDY OF CHANNEL TELEVISION, LAGOS)

ABSTRACT

Media organizations in Nigeria receive funding from various sources and sectors which include revenue gotten from advertising. It has become a fact that the cost of advertising is high in Nigeria, therefore most mediums now devout a better part of their airtime to repay various advertisement of various people, group and Continue reading IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION