Credit Administration In Commercial Banks In Nigeria

Credit Administration In Commercial Banks In Nigeria (A Case Study Of First Bank Of Nigeria Plc Enugu)

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND OF THE STUDY

The Nigeria House of Representatives passed an act which established Central bank of Nigeria in 1956, but commenced business in 1960 following the recommendation of paton’s commission in 1958. One of its major traditional functions is to manage the nation’s money and economy through the issue of various money and monetary policy circulars. Continue reading Credit Administration In Commercial Banks In Nigeria

The Role Of Marketing Planning And Control In The Marketing Of Computer Products

The Role Of Marketing Planning And Control In The Marketing Of Computer Products. (A Case Study Of Micro Products Limited Enugu)

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY

Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the joy that should be handled be experts in the field of marketing were given to less qualified personnel and in most cases this shortens life of most business. Continue reading The Role Of Marketing Planning And Control In The Marketing Of Computer Products

The Role Of Marketing Planning And Control In The Marketing Of Computer Products.

The Role Of Marketing Planning And Control In The Marketing Of Computer Products (A Case Study Of Micro Products Limited Enugu)

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY

Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the joy that should be handled be experts in the field of marketing were given to less qualified personnel and in most cases this shortens life of most business. Continue reading The Role Of Marketing Planning And Control In The Marketing Of Computer Products.

The Role Of Segmentation In The Marketing Of Nigerian Bottling Company Soft Drink

The Role Of Segmentation In The Marketing Of Nigerian Bottling Company Soft Drink Products In Enugu Metropolis

CHAPTER THREE

RESEARCH METHODOLOGY

            The term methodology is a system of explicit rules and procedure in which research is based and against which claims of knowledge are evaluated (Ojo, 2003:22). Therefore, this segment focuses on the research techniques adopted and used for this study. It comprises of the description of research design/method of study, sources of data, population of the study, determination of the sample Continue reading The Role Of Segmentation In The Marketing Of Nigerian Bottling Company Soft Drink

The Role Of Television Advertising In The Marketing Of G.S.M Services

The Role Of Television Advertising In The Marketing Of G.S.M Services In Enugu State (A Case Study Of Globacom G.S.M)

ABSTRACT

This research work is a very important study for Globacom G.S.M. services. The study was motivated by the necessity to find out the role of television advertising in the marketing of G.S.M services in Enugu State. The network came into existence in the year 2003 and has been popularly known and used by millions of people. Even those using other net-works want to have Globacom network. Continue reading The Role Of Television Advertising In The Marketing Of G.S.M Services

Larvicidal Effect Of Neem Seed Kernel Extract (Nske) On Anopheles Mosquito Larvae

Larvicidal Effect Of Neem Seed Kernel Extract (Nske) On Anopheles Mosquito Larvae

CHAPTER ONE

1.0       INTRODUCTION

            Malaria is an acute infectious disease caused by protozoan parasites (plasmodia) and spread by the vector, the female anopheles mosquitoe and is mostly a disease of the tropics (Skuurkamp,1993). Continue reading Larvicidal Effect Of Neem Seed Kernel Extract (Nske) On Anopheles Mosquito Larvae

Effect Of Pricing Strategies In The Marketing Of Agricultural Products

The Effect Of Pricing Strategies In The Marketing Of Agricultural Products In Igbo Etiti Local Government Area Of Enugu State

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

            As competition between agricultural produce geared up, the pricing strategies on the marketing of agricultural produce in Enugu State became imperative to win attention to customers needs and wants which are naturally insatiable. One of the most important and complex decision a farmer has to make relates to pricing his/her produce in the market. Consumers or organizational buyers perceive a price to be too high, they purchase competitive brands or Continue reading Effect Of Pricing Strategies In The Marketing Of Agricultural Products

Service Quality -A Catalyst For Creating Customer Patronage For Bank Services

Service Quality -A Catalyst For Creating Customer Patronage For Bank Services (A Case Study Of Diamond Bank Nigeria Plc Enugu Main Branch Enugu)

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND

The performance of banks in Nigeria has been viewed by many from different perceptivity. Assets quality and managerial efficiency have been seen by many as determinants of bank performance, while a reasonable percentage of identified capital adequacy, as critical for bank performance. Other factors have also been seen as determinants of banks performance like bank liquidity volume of loan portfolio. Continue reading Service Quality -A Catalyst For Creating Customer Patronage For Bank Services

The Use Financial Ratios In Management Decision Making

The Use Financial Ratios In Management Decision Making A Case Study Of Transcorp Ltd Enugu Branch

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND STUDY

          Ration Analysis

          “Ration are among the best known and most widely used tools of financial analysis.

A ratio expresses the mathematical relationship between one quantity and another. The ratio to 200 to 100 is expressed as 2:1. While the computation of a ratio involves a simple arithmetical operation, its interpretation if a far more complex matter. Continue reading The Use Financial Ratios In Management Decision Making

Design And Construction Of A Steel Cutting Machine

Design And Construction Of A Steel Cutting Machine

          CHAPTER ONE

1.0     INTRODUCTION

          A large portion of the training and skill of a workshop engineer is devoted to the shaping of metal and to stopping the process at the proper time, this involves a knowledge of measurement. The usual cutting of metal suggests cleaving the substance apart with tools or equipment some are in nature of shearing then of a cutting process. Continue reading Design And Construction Of A Steel Cutting Machine