ROLE OF FILM IN THE DEVELOPMENT OF RURAL AREAS

ROLE OF FILM IN THE DEVELOPMENT OF RURAL AREAS : A STUDY OF IDEMILI NORTH  LOCAL GOVERNMENT.

ABSTRACT

The title of the research, “Role of films in the development of rural areas” is self-emphatic and the researcher’s focus is in Idemili North Local Government Area of Anambra State. Communication media are very important constitutions of developing process but perhaps more important for whose immediate concern is the promoting and accelerating changes and development in the society. This calls for the role of communication and of the mass media in facilitating the pursuit and achievement  of that objectives. It is factual that the mass media could provide essential support to the development programmes by providing a vital two-way link between the sources of development  information and innovations on the one hand, and the target population on the other hand, specifically, they could serve as a means of raising development consciousness, of disseminating knowledge and skills which facilitate development action, of modifying values and attitude. However, the mass media includes: Newspaper, Radio, Film, Bill boards, hand bills, posters and photographs but the effect of these media in their performance need to be ascertained such that governments and individuals can take need and employ such a medium more effectively and thus expedite action of enhancing rural social development. No doubt, researches may have been carried out on this topic but that is yet to be realized. At least nothing has proven the research to the contrary. The researcher is certain that no case study has been made of Idemili North all the same, hence, I am on fresh issues.

CHAPTER ONE

INTRODUCTION

The introduction of films into the media of communication has not only increased the quality of communication but has also contributed immensely to national development in many respects, for instance, social, economic, political, educational, technological and cultural development which enhances the welfare of man.

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Government is, therefore, concerned with the pursuit of these goals in order to create a just and egalitarian society. One of the tools used by the government to achieve these objectives is the mass media because they have such considerable power capable of shaping opinion, belief and attitudes .

Before the introduction of electronic media (Film inclusive), families in Africa and indeed in Nigeria depend on spoken words, drumming, smoke signaling and town crier for their information. With the invention of film, the world has turned into global village where the world of realities is captured by the medium and transmitted almost simultaneously to its viewers. This is one of the potent communication force in the history of the mass media.

There can be no development without people and the family is a nucleus of society. The normal use of the term family refers to what sociologists called the nuclear family. It is made up of a man, wife and their children. In Africa, the family is used in this sense and in a broader sense to embrace such large social unit sometimes including over a thousand people who are believed to trace decent to a common ancestor. The family is the institution through which human beings receive their formation or socialization in the values of society. So any value that one wishes to introduce therefore into society will have an easy way through it is accepted in the family.

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Man naturally delights in eyewitness and close communication. If man is denied these inherent desires, he naturally reacts unfavourably. In a number of ways ranging from lagging behind, being unsocialized,   undeveloped and sounding legend.

To create a good world, man has to understand that his fellow men are uncomfortable with unfair treatment and nothing should stop one from giving the other positive and the required treatment. Film is one of the most persuasive, through unconscious attributes and manifestations of human beings in their day to day dealings with one another. It is an in born, inherent human characteristic without which a person is seen as abnormal, unsociable, brutish and unrefined. The basic philosophy underlying film practice is that the support of film production is of prime importance in all sphere of activities.

This study is looking into the roles which the term, films have made in development of rural areas, a case study of Idemili North Local Government Area. Development of rural areas in Nigeria is one of the outstanding projects of the country in which this afore, mentioned town is one of them. And in order to ensure that their service and the life of these local governments are continuous and progressive, there should be healthy report between the towns and their different developed towns or countries. Film, therefore, strives to make the moral of the public to find out what they want, how the policies and actions of a country affects them, what they know or do not know about different people in the world. This shows that films induce desire for the interest of the people in general.

  • STATEMENT OF PROBLEM

In many third world nations (e.g Nigeria) today, one of the major problems is how to reach the significant majority of our society that are largely illiterates, poor and rural, with information development programme such  as agricultural, health and family planning information in order to find out so far how they are grabbing it.

As President Julius Nyerere once rightly pointed out, while some nations are going to the moon, we (African nations) are still trying to reach the villages. Therefore, it is on this note that the researcher who is incidentally from a third world nation (Nigeria) wants to find out the role of films as a mass communication medium in development of rural areas. And doing this, Idemili North Local Government Area of Anambra State is to be studied.

  • PURPOSE OF STUDY

Different nations have developed media institutions according to their own particular social and political needs. In other words, mass media perspectives would reflect a structure of social relation and stage of industrial development. American mass media for example, established as adjuncts of an already high degree of productive development became generally consumer and market oriented. In countries where mass media were established at less advanced stages on agents of planned industrialization, this media are more oriented towards production and development.

There is little doubt that the use of media for moral and national integration is an essential part of contemporary societies, but how media are to accomplish that goal is often debatable. We believe however that the achievement of national integration is a function of the society’s moral use of media to enhance the good values, customs and objectives of the people. In this research, I intend to dig out information relating or concerning the effect of film as a mass communication medium in development of rural areas.

  • SIGNIFICANCE OF STUDY

Rural areas or communities are so bedeviled that no one will ever claim to have satisfactory succeeded in educating them on any policy or programme. The problems can be attributed to ignorance, illiteracy, isolation, poverty, lack of tends interest and communication.

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This study being an academic exercise therefore is designed to determine the role of film towards developing rural areas. It is also intended to encourage the governments to generate money in the film industries, which will invariably help to educate the masses to whom they are accountable. The filmmakers or worker of government film unit will derive out this study, their fundamental role in civil services and thus be galvanized into greater action.

Furthermore, the study will reveal to the student the inherent qualities of film towards development of rural areas and thus make them to encourage their people to watch films within various homes.

Finally, on completion of the work, it will help the researcher to have an insight into the topic and possibly carry out further research work.

  • LIMITATIONS OF STUDY

In my good intention to carry out this research and come out with a consumable report, certain factors acted as a stumbling block which among them are:-

  1. Lack of relevant literature this particular topic. As far as I know nobody has carried out a research on this topic and if there is any. I sincerely maintain that I did not lay my hands on it otherwise it would have served as a guide.
  2. The delay in filling the questionnaire. This study is limited to Idemili North and eighty percent (80%) of the dwellers are illiterates. They do not see the rationale behind filling or answering the questions as stipulated in.
  3. The questionnaire so I find it difficult to convince the few literate ones that the questionnaire are purely for academics.
  4. Finance is another outstanding militating factors towards the progress of the research considering myself as a student. I cannot be limit the academic exercise in other to be in consonance with the resources available.
  5. Finally, time factor is paramount in the limitation of this research. The time given could not allow for content analysis that has stated in the project proposal. Therefore, I was more or less in a haste to meet the deadline.
    • DELIMITATIONS

The scope of this study is limited to the roles of film in development of rural areas, a case study of Idemili North. This work did not touch on other local governments except the one mentioned above. This type of work would have demanded visiting other areas of rural towns through out the states but due to lack of money and time as a result of other academic works, I was forced to limit my questionnaires to the people of Idemili North only.

  • RESEARCH QUESTIONS

Having known the need for this study, this project would therefore attempt to answer the following questions:-

  1. How does the community participate in the production of the film making?
  2. What is the significance of the program in developing rural areas on the economic and social sides?
  3. Can Nigeria develop as it should, without developing the local government areas where majority dwell
  4. Are the three tiers of government making enough efforts to tackle the challenges facing the rural communities?
    • DEFINITION OF TERMS

It is possible to say that the style of this work is simple tense and without any element of grandiloquence at least, at the level of the researcher. Elements of superfluity ambiguity and round about approaches have been eliminated.

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The diction is simple and not special, but as a matter of convention, certain terms are defined.

Rural area: According to encyclopedia Britannica, a rural area or community is as common term for societies in which much of human activities are involved in the production of food, fibers, minerals and raw materials.

Development: This means progress or advancement in the life of individual and society.

Mass communication: The process and acts of transmitting information, sharing ideas, facts and data by use of mass media.

Mass media: This is the channel through which information is disseminated to the audience. They include; Radio, Television, Film, Newspaper, Magazine, Telephone and other printed materials used in sending messages by which too, feedback is guaranteed.

Egalitarian society: An environment favouring equality of all the classes of people.

Video-television: A medium of communication that uses the sense of vision and sound.

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