EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT

EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT (A CASE STUDY OF IGBOUKWU IN AGUATA LOCAL GOVERNMENT AREA OF ANAMBRA)

ABSTRACT

The aim of this research project is to ascertain how effective film has been used in rural development. There is no doubt that film is a pervasive medium with elements of credibility. This work will help unveil the extent to which film has been used in developing rural areas in Nigeria, taking Igboukwu as a case study.

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After payment, text the name of the project, email address and your names to 08064502337 Film as a culturative medium through its actions exhibited through sounds and pictures could help in bringing in a change in our society. But has the medium, (film) been able to achieve that, is the question to answer in this research project.

CHAPTER ONE

  • INTRODUCTION

Film has been seen as a communication medium. Like the television, the film is a pervasive medium that combines audio and visual characteristics, close to reality. Each film maker should however strive to produce films for a selected audience.

However, films exhibition in Nigeria started in 1903 with screening of the first motion picture in Lagos by Lebanese and the Indians. It was not until 1936 that Nigerians produce mute film for the ministry of health. From then, filmmaking went through various metamorphoses, until early 1992 when it reached a milestone with the release of “Living in bondage” an Igbo film subtitled in English and produced by Kenneth Nnaebue.

Moreover, thereafter, there was a national policy known as film policy. The aim of the policy was geared towards the following: instrument for international image building, to positively protect, project and promote Nigerian cultural heritages and national aspiration in the process of development, industrialization and integration, as a tool for national cohesion, as a vehicle for enlightenment, and national mobilization, to motivate the people by propagating ideas which promote national pride, solidarity and consciousness. Ekwuazi, (2001:-299). Further more, Ekwuazi, (1987a:153-158) agrees that:

“Film can be used for indoctrination as did the colonial Government and that the same medium can be used by indigenous film makers for

counter indoctrination and developmental   purposes”

  • BACKGROUND OF THE STUDY

The place of mass media (film) in any society cannot be over-emphasized. Films or television as an off-shoot of the mass media has much to contribute towards nation-building or rural development, especially in Nigeria context. Nworgu, (2011:202) Citing Ekwelie (1978) writes, every government, no matter its ideological stripes, recognizes some roles of film viewing in national development.

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However, recognizing the impact of film in rural development, Sambo, citied in Nworgu, (2011:10) states that Nigerian Government organizes a seminar on film and its relationship to cultural identity in Nigeria, that was sponsored by the Nigerian National Council of Arts and cultural (NNCAC) in 2005.

Films should be effectively used to develop rural ideas in various facts. It could be in socialization, education, news or information, economy. Civilization and enlightenment, nutritional habits and culturally etc. supporting this view Okafor, (1984:16) opines that it is a process of acculturation through which the individual is helped to attain the development of his potentials and their maximum activation when necessary according to right reason and to achieve his perfect self-fulfillment. Ekwelie, (1978:206) maintains that:

“Films or television viewing has a significant assignment in spreading general information as well as, formal education”.

Nworgu, (2011:202) opines Britain for in stance, has the “university of the Air” on which some citizens depends for their formal education.

Moreover, stressing further on the roles of film or television in rural development, Pearl, Bouthlet and Lazar (1982) opine that appropriate film programming can enhance friendliness and generosity. It can help children and adolescents learn to delay gratification as well as to overcome fears of strange and unusual situation, Rubinstein, (1983:820-825) studies have also shown that individual or children can acquire good nutritional designed to teach such habits. Campell, (1982).

  • STATEMENT OF PROBLEMS

Films as a pervasive medium with its credibility and believability can help effectively in developing rural areas. But due to failure to adhere to set rules guiding the production of films or motion pictures in Nigeria by film makers, its ability to be used in developing rural areas has been damped. Supporting this view, Nworgu, (2011:206) opines that out of every hundred videos in the film industry, ninety seven of them are dedicated to erotic love and mindless war.

However, most of the films produced in Nigeria have not been able to champion the development objectives of the nation.  For instance most of the films portrays the negative part of Nigeria as well as glorify them instead of portraying good image of Nigeria, in order to attract foreign investors. Most films also fail to recognize or portray the less developed or rural areas of the country, instead they portray or produce films in well furnished houses and in urban areas which depicts that Nigeria is developed.

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It is against this backdrop, that this research project on the topic “the effectiveness of film in rural development is pertinent, in order to ascertain its position in development.

  • OBJECTIVES OF THE STUDY

The objectives of this research work are:

  1. To examine films in rural development.
  2. To ascertain whether film is an effective medium for rural development.
  3. To determine whether film can encourage individual to embark on the development of rural areas.
  4. To know whether film could be used to unravel less developed areas to trigger-off government action.
  • SIGNIFICANT OF THE STUDY.

The significant of this work is enormous. On its successful completion, this work would help give pieces of advice to film practitioners, especially the National Films and Video Censors Board (NFVCB) which is an agency responsible for regulating movie or film production in Nigeria, to monitor and examine the production of films in Nigeria and makes sure that all film production in Nigeria should have rural development contents.

However, this work will also encourage government and its agencies to use film medium as an avenue for portraying positive nation’s image, rural information dissemination, orientation, enlightenment, education and political awareness.

  • RESEARCH QUESTIONS
  1. Does film helps in rural development?
  2. Can film be used to expose rural areas in the country to trigger off government actions?
  3. Can films make one to embark on the development of the rural areas?
  4. Is film the best medium for rural development?
  5. Has film been effectively used in rural development in Nigeria?
  • LIMITATIONS OF THE STUDY

In the process of carrying out this research project, there are some factors that hindered the progress of this research work. They are: lack of relevant materials. In the course of finding facts or data for this work, the researcher found out that the topic lacks available materials to lay hands on.

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Also, another limitation was that of respondents’ illiteracy. Most of the respondents have to question the researcher before accepting the questionnaire. Furthermore, another factor was time. The time allotted for this work was short and in many occasions the researcher was in a haste trying to meet up with the time.

1.8  SCOPE OF THE STUDY.

This study the effectiveness of film in rural development” would examine how films has been effectively utilized in developing rural areas, taking Igboukwu in Aguata Local Government Area of Anambra State as a study area or jurisdiction.

1.9  DEFINITION OF TERMS

To better understand this work better, some relevant terms that occur severally in this work are defined or explained for better comprehension.

  1. Development: this manes progress or advancement in the life of the individual and society.
  2. Mobilization: it is the process of organizing people for a particular task, making them accept or reject a particular policy.
  3. Pervasive: it is the nature of the media which bombards the people (rural dwellers) with series of programmes. It is the ability to spread widely through or project everywhere and all the time.

————- this is an incomplete article ———– it’s a product of a high quality project researched work.

Project topic: EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT (A CASE STUDY OF IGBOUKWU IN AGUATA LOCAL GOVERNMENT AREA OF ANAMBRA)

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