MASS COMMUNICATION PROJECT TOPICS

Mass Communication Project Topics and Materials

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Ethics and professionalism in Nigeria journalism

Impact of advertising revenue on management of media organization

Effectiveness of film in rural development

The influence of mass media on formation of government policies

Impact of public relations in promoting organizational image

Building and sustaining brand loyalty through advertisement

Influence of television commercial on saclux paint purchase

Role of film in the development of rural areas

Impact of newspaper editorials on opinion formation

Radio as an instrument for rural development

Public relations practice as a mechanism for improving police community relations

Effectiveness of broadcast media in promotion of igbo culture

The effect of violent television programmes on student

Effectiveness of nigerian mass media campaign on ebola disease

Television programmes on nigerian girl child educational development

Impact of Health News on the Lifestyle of Nigerian Youths

The role of Nigeria union of journalism in checkmating the unprofessionalism attitude of journalists

The Role Of Broadcasting Media In The Rural Development

 

 

The Role Of Broadcasting Media In The Rural Development

The Role Of Broadcasting Media In The Rural Development (A Survey Of E.S.B.S Radio/Tv Enugu

Abstract

Rural developments of any kind in any place can be meaningful achieved through a well planned and exacted complex interaction of many economic and non economic variables. In the course of this study, the press here is faced with the obligations of bettering the lives of the rural communities through the packaging Continue reading The Role Of Broadcasting Media In The Rural Development

Ethics and professionalism in Nigeria journalism

Ethics and professionalism in Nigeria journalism,a study of practicing journalists in Osun state.

CHAPTER ONE

  • INTRODUCTION

The issue of Nigeria journalism and professionalism is that through Nigerian journalist the public knows what is going on in Nigeria. Nigeria journalist tries their best to supply much of the current information that each person needs to develop a workable picture of reality. Nobody can be in everywhere to see, hear and understand everything publics do, or have the capacity, time and resources to get all information about the environment, thus they largely depend on journalists.

  • BACKGROUND OF STUDY

Journalism practice wield such enormous power and calls for the highest standard of ethics and commitment to truth. Ethics and professionalism in journalism have assumed global concern as scholars recognized that their basic constituent of objectivity, accuracy, impartiality, public accountability, truthfulness and fairness have merely mystical qualities as journalists battle to assign credibility to their news stories. Ethics is generally a moral philosophy. It is a bible, a code, drawn out by the practitioners of a profession or the society to check excesses of the practitioners in order to conform to some societal expectation and improve the performance of such profession. Professionalism  is a mechanism that allows the journalists to have a good sense of judgement and polite behavior that provides a frame-work of self monitoring and self correction. This view seem to have garnered force as scholars suggest that news even when professionally “selected” is guided by organizational need than by professionalism. Continue reading Ethics and professionalism in Nigeria journalism

IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION

IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION. (A CASE STUDY OF CHANNEL TELEVISION, LAGOS)

ABSTRACT

Media organizations in Nigeria receive funding from various sources and sectors which include revenue gotten from advertising. It has become a fact that the cost of advertising is high in Nigeria, therefore most mediums now devout a better part of their airtime to repay various advertisement of various people, group and organization. This research work is therefore aimed at identifying the effect of revenue gotten from advertising on the day to day running of the media organization. To achieve this, the researcher adopted various data collection methods to arrive at a considerable conclusion. Some of the methods used are face to face interviews and use of questionnaire. It is pected that at the end of this work, this research will be able to prove that advertising revenue is the pillar of funding media organization or other wise. Most statistics of this work will be displayed in table for easy understanding and comprehension as well as to aid verification and documentation.

CHAPTER ONE

 INTRODUCTION

  • Background of the study

Before delving into what advertising is to media organization, it is very necessary to find out what the word “ Advertising” is all about and how it come to existence. Many authors have different views about advertising hence the most acceptable one put forward by Mezieobi in his lecture has it that:

Advertising is a group of activities aiming at and including  dissemination of information. In any paid no- personal form concerning an idea, product or services to compel action in accordance with the intent of an identified sponsor. Continue reading IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION

EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT

EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT (A CASE STUDY OF IGBOUKWU IN AGUATA LOCAL GOVERNMENT AREA OF ANAMBRA)

ABSTRACT

The aim of this research project is to ascertain how effective film has been used in rural development. There is no doubt that film is a pervasive medium with elements of credibility. This work will help unveil the extent to which film has been used in developing rural areas in Nigeria, taking Igboukwu as a case study. Film as a culturative medium through its actions exhibited through sounds and pictures could help in bringing in a change in our society. But has the medium, (film) been able to achieve that, is the question to answer in this research project.

CHAPTER ONE

  • INTRODUCTION

Film has been seen as a communication medium. Like the television, the film is a pervasive medium that combines audio and visual characteristics, close to reality. Each film maker should however strive to produce films for a selected audience.

However, films exhibition in Nigeria started in 1903 with screening of the first motion picture in Lagos by Lebanese and the Indians. It was not until 1936 that Nigerians produce mute film for the ministry of health. From then, filmmaking went through various metamorphoses, until early 1992 when it reached a milestone with the release of “Living in bondage” an Igbo film subtitled in English and produced by Kenneth Nnaebue. Continue reading EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT

THE INFLUENCE OF MASS MEDIA ON FORMATION OF GOVERNMENT POLICIES

THE INFLUENCE OF MASS MEDIA ON FORMATION AND IMPLEMENTATION GOVERNMENT POLICIES (A CASE STUDY OF IMO STATE)

ABSTRACT

There exist a tripartite relationship between the media, government and the public. In this tripartite model, the mass media occupy a central position, making its roles and responsibilities very significant and sensitive. One of the ways in which the mass media performs this dogged works is for instance during profess of policy formulations and implementations in the state. This study which was based on the survey of 380 randomly selected indigenes of Imo state, south-East Nigeria, examine the influence of the mass media in policy formulation and implementation in Imo state. Result revealed that the mass media performs the role of creating awareness on issues to draw government attention to such problems. While 45.26 percent of the respondents showed that the mass media influence policy formulation and implementation. The work therefore recommends that the mass media should be steadfast in discharging social responsibility to the masses.

CHAPTER ONE

1.1 BACKGROUND OF THE STUDY

The news media may be the most powerful entity in every nation. If is the normal sole connection to the policies that are made, that affect the entire people. The fact is that the news media is responsible to educating people is what makes it so powerful. The media can easily swag the opinion of the citizens just by choosing what to tell them. It is because of this that the media plays an important role in policy making process in every nation and state at all levels. Continue reading THE INFLUENCE OF MASS MEDIA ON FORMATION OF GOVERNMENT POLICIES

IMPACT OF PUBLIC RELATIONS IN PROMOTING ORGANIZATIONAL IMAGE

IMPACT OF PUBLIC RELATIONS IN PROMOTING ORGANIZATIONAL IMAGE (A STUDY OF NNAMDI AZIKIWE UNIVERSITY, AWKA

                                   ABSTRACT

The primary objective of any organization, institution or individual is likely to fall into three broad areas. They are sells, support and finance. A polytechnic sells places to prospective candidates,  social club sells benefits of membership to people and so on. It is pertinent therefore for an organization to  identify the products and activities or services which it sells tot eh public to realize its needs. This is why organization utilize public relations in promoting organizational image,  Nnamdi Azikiwe University, Awka emanated. The aim is to spotlight the inevitable role of public relations in tertiary institutions, how their activities have impacted on their publics, management, staff and students with the host community Ifite of the institution. This study will given an insight into what public relations means, brief history of Nnamdi Azikiwe University Awka and the impacts of public relations unit on its public. And finally how public relations helps in promoting organizational image and the result of its influence and the strategies adopted by public relations unit in its activate

CHAPTER ONE

INTRODUCTION

Public relations are the professional maintenance of a favourable public image by an organization or famous persons. It is the stet of the relationship between the public and a company or other organization.

Public relations are the practice of managing the flow of information between an individual or an organization and the public. Public relation may include an organization or individual gaining exposure to their audience using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about it, it’s leadership, products, or of political decision. Continue reading IMPACT OF PUBLIC RELATIONS IN PROMOTING ORGANIZATIONAL IMAGE

BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT

BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT (A CASE STUDY OF THE COCA-COLA)

ABSTRACT

Building and sustaining brand loyalty through advertisement. A case study of Coca-Cola. Any marketer who wishes to effect a positive change in the attitude of his marketers towards his product or services, should uncompromisingly consider some important factors which if applied in the marketing structure would subsequently increase sales profits, build and as well to sustain consumer loyalty towards the product. However, this study and research seek to unfold all those areas of marketing effort which the producers as well as acquired with those areas he is ignorant of and possible constraints the producer is meant to encounter.  Finally, the work will help any marketer who wishes to excel by recommending some possible solutions to some research questions and in turn solve the marketing mix. Hence, conclusively it should be noted that advertising which is an important marketing proponent is the sole builder but not the sole sustainer of any brand loyalty.

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY

One of the valid purposes of business enterprise is to wheat customers, and the ultimate aim of all kind of market effort is to make products available to their customers.

Creating customers is not guess work, rather it is the outcome of deliberate and well co-ordinate planning of the entire elements of the marketing mix. Continue reading BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT

INFLUENCE OF TELEVISION COMMERCIAL ON SACLUX PAINT PURCHASE

INFLUENCE OF TELEVISION COMMERCIAL ON SACLUX PAINT ON THE PURCHASE BEHAVIOUR OF USERS (A STUDY OF OWERRI-WEST L.G.A. IMO STATE)

ABSTRACT

This work examines the influence of television commercial on Saclux paint on the purchase behaviour of users in Owerri-West Local Government of Imo state. The essence of this research work is to ascertain the need on how television commercial helps consumers to know new products and develop new tastes, with keen interest on users of Saclux paint in Owerri-West. The target populations of this work are the Saclux paint users which comprises of traders, civil servant, students and farmers. From the above population a sample of this study was drawn from the population size of 1661 Saclux paint users in Owerri-West, out of which 415 respondents were studied. The researcher employed survey method in the work. Responses from 400 respondents were used to make conclusion. The findings revealed that 70 percent of the users are influence by television commercial on Saclux paint. 51.3 percent derive satisfaction from television commercial on Saclux paint, 52.5 percent are moved by television commercial on products. 56 percent believe the commercial. The study concludes that the television commercial on Saclux paint influence the purchasing behaviour of users in Owerri-West. It is recommended that further research be done on television influence in order to ascertain the consistence in viewing and acceptance of television messages

CHAPTER ONE

INTRODUCTION

Advertising in this jet age has become a highly indispensable factor in competitive marketing economy. It is about the only marketing tool used for selling goods and services, with a powerful communication force aided by the use of images and ideas through channels of information and persuasion in recent times, virtually everything we look at, admire and accept, is a function of advertising influence. In fact, there are plethoras of adjectives, used in deserting the power of advertising such as: Continue reading INFLUENCE OF TELEVISION COMMERCIAL ON SACLUX PAINT PURCHASE

ROLE OF FILM IN THE DEVELOPMENT OF RURAL AREAS

ROLE OF FILM IN THE DEVELOPMENT OF RURAL AREAS : A STUDY OF IDEMILI NORTH  LOCAL GOVERNMENT.

ABSTRACT

The title of the research, “Role of films in the development of rural areas” is self-emphatic and the researcher’s focus is in Idemili North Local Government Area of Anambra State. Communication media are very important constitutions of developing process but perhaps more important for whose immediate concern is the promoting and accelerating changes and development in the society. This calls for the role of communication and of the mass media in facilitating the pursuit and achievement  of that objectives. It is factual that the mass media could provide essential support to the development programmes by providing a vital two-way link between the sources of development  information and innovations on the one hand, and the target population on the other hand, specifically, they could serve as a means of raising development consciousness, of disseminating knowledge and skills which facilitate development action, of modifying values and attitude. However, the mass media includes: Newspaper, Radio, Film, Bill boards, hand bills, posters and photographs but the effect of these media in their performance need to be ascertained such that governments and individuals can take need and employ such a medium more effectively and thus expedite action of enhancing rural social development. No doubt, researches may have been carried out on this topic but that is yet to be realized. At least nothing has proven the research to the contrary. The researcher is certain that no case study has been made of Idemili North all the same, hence, I am on fresh issues.

CHAPTER ONE

INTRODUCTION

The introduction of films into the media of communication has not only increased the quality of communication but has also contributed immensely to national development in many respects, for instance, social, economic, political, educational, technological and cultural development which enhances the welfare of man. Continue reading ROLE OF FILM IN THE DEVELOPMENT OF RURAL AREAS