Social Media Use In Political Campaign In Anambra State (A Study Of 2015 Senatorial Election In
The emergence of the internet as the new mass medium of the 21st century now changes the mass media substantially. Information can be distributed at high speed, low cost and broad scope as a result; there is egalitarian access to the production and the consumption of news (Prat and Stromberg, 2011). Continue reading Social Media Use In Political Campaign In Anambra State
Imperative Of Communication Technology For The Survival Of Public Service Broadcasting
1.1 Background Of The Study
This research touches on the various aspects of information communication technologies as instrument for the survival of public service broadcasting in Nigeria. It is thus, an important assumption of the work that a systematic study of public relation service by mass media should include an examination and the nature of operation of the mass media of communication in the state (Enugu broadcasting service (ESBS). Continue reading Communication Technology For The Survival Of Public Service Broadcasting
The Role Of Broadcasting Media In The Rural Development (A Survey Of E.S.B.S Radio/Tv Enugu
Rural developments of any kind in any place can be meaningful achieved through a well planned and exacted complex interaction of many economic and non economic variables. In the course of this study, the press here is faced with the obligations of bettering the lives of the rural communities through the packaging Continue reading The Role Of Broadcasting Media In The Rural Development
Ethics and professionalism in Nigeria journalism,a study of practicing journalists in Osun state.
The issue of Nigeria journalism and professionalism is that through Nigerian journalist the public knows what is going on in Nigeria. Nigeria journalist tries their best to supply much of the current information that each person needs to develop a workable picture of reality. Nobody can be in everywhere to see, hear and understand everything publics do, or have the capacity, time and resources to get all information about the environment, thus they largely depend on journalists.
Journalism practice wield such enormous power and calls for the highest standard of ethics and commitment to truth. Ethics and professionalism in journalism have assumed global concern as scholars recognized that their basic constituent of objectivity, accuracy, impartiality, public accountability, truthfulness and fairness have merely mystical qualities as journalists battle to assign credibility to their news stories. Ethics is generally a moral philosophy. It is a bible, a code, drawn out by the practitioners of a profession or the society to check excesses of the practitioners in order to conform to some societal expectation and improve the performance of such profession. Professionalism is a mechanism that allows the journalists to have a good sense of judgement and polite behavior that provides a frame-work of self monitoring and self correction. This view seem to have garnered force as scholars suggest that news even when professionally “selected” is guided by organizational need than by professionalism. Continue reading Ethics and professionalism in Nigeria journalism
IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION. (A CASE STUDY OF CHANNEL TELEVISION, LAGOS)
Media organizations in Nigeria receive funding from various sources and sectors which include revenue gotten from advertising. It has become a fact that the cost of advertising is high in Nigeria, therefore most mediums now devout a better part of their airtime to repay various advertisement of various people, group and organization. This research work is therefore aimed at identifying the effect of revenue gotten from advertising on the day to day running of the media organization. To achieve this, the researcher adopted various data collection methods to arrive at a considerable conclusion. Some of the methods used are face to face interviews and use of questionnaire. It is pected that at the end of this work, this research will be able to prove that advertising revenue is the pillar of funding media organization or other wise. Most statistics of this work will be displayed in table for easy understanding and comprehension as well as to aid verification and documentation.
Before delving into what advertising is to media organization, it is very necessary to find out what the word “ Advertising” is all about and how it come to existence. Many authors have different views about advertising hence the most acceptable one put forward by Mezieobi in his lecture has it that:
Advertising is a group of activities aiming at and including dissemination of information. In any paid no- personal form concerning an idea, product or services to compel action in accordance with the intent of an identified sponsor. Continue reading IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION
EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT (A CASE STUDY OF IGBOUKWU IN AGUATA LOCAL GOVERNMENT AREA OF ANAMBRA)
The aim of this research project is to ascertain how effective film has been used in rural development. There is no doubt that film is a pervasive medium with elements of credibility. This work will help unveil the extent to which film has been used in developing rural areas in Nigeria, taking Igboukwu as a case study. Film as a culturative medium through its actions exhibited through sounds and pictures could help in bringing in a change in our society. But has the medium, (film) been able to achieve that, is the question to answer in this research project.
Film has been seen as a communication medium. Like the television, the film is a pervasive medium that combines audio and visual characteristics, close to reality. Each film maker should however strive to produce films for a selected audience.
However, films exhibition in Nigeria started in 1903 with screening of the first motion picture in Lagos by Lebanese and the Indians. It was not until 1936 that Nigerians produce mute film for the ministry of health. From then, filmmaking went through various metamorphoses, until early 1992 when it reached a milestone with the release of “Living in bondage” an Igbo film subtitled in English and produced by Kenneth Nnaebue. Continue reading EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT
THE INFLUENCE OF MASS MEDIA ON FORMATION AND IMPLEMENTATION GOVERNMENT POLICIES (A CASE STUDY OF IMO STATE)
There exist a tripartite relationship between the media, government and the public. In this tripartite model, the mass media occupy a central position, making its roles and responsibilities very significant and sensitive. One of the ways in which the mass media performs this dogged works is for instance during profess of policy formulations and implementations in the state. This study which was based on the survey of 380 randomly selected indigenes of Imo state, south-East Nigeria, examine the influence of the mass media in policy formulation and implementation in Imo state. Result revealed that the mass media performs the role of creating awareness on issues to draw government attention to such problems. While 45.26 percent of the respondents showed that the mass media influence policy formulation and implementation. The work therefore recommends that the mass media should be steadfast in discharging social responsibility to the masses.
1.1 BACKGROUND OF THE STUDY
The news media may be the most powerful entity in every nation. If is the normal sole connection to the policies that are made, that affect the entire people. The fact is that the news media is responsible to educating people is what makes it so powerful. The media can easily swag the opinion of the citizens just by choosing what to tell them. It is because of this that the media plays an important role in policy making process in every nation and state at all levels. Continue reading THE INFLUENCE OF MASS MEDIA ON FORMATION OF GOVERNMENT POLICIES
IMPACT OF PUBLIC RELATIONS IN PROMOTING ORGANIZATIONAL IMAGE (A STUDY OF NNAMDI AZIKIWE UNIVERSITY, AWKA
The primary objective of any organization, institution or individual is likely to fall into three broad areas. They are sells, support and finance. A polytechnic sells places to prospective candidates, social club sells benefits of membership to people and so on. It is pertinent therefore for an organization to identify the products and activities or services which it sells tot eh public to realize its needs. This is why organization utilize public relations in promoting organizational image, Nnamdi Azikiwe University, Awka emanated. The aim is to spotlight the inevitable role of public relations in tertiary institutions, how their activities have impacted on their publics, management, staff and students with the host community Ifite of the institution. This study will given an insight into what public relations means, brief history of Nnamdi Azikiwe University Awka and the impacts of public relations unit on its public. And finally how public relations helps in promoting organizational image and the result of its influence and the strategies adopted by public relations unit in its activate
Public relations are the professional maintenance of a favourable public image by an organization or famous persons. It is the stet of the relationship between the public and a company or other organization.
Public relations are the practice of managing the flow of information between an individual or an organization and the public. Public relation may include an organization or individual gaining exposure to their audience using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about it, it’s leadership, products, or of political decision. Continue reading IMPACT OF PUBLIC RELATIONS IN PROMOTING ORGANIZATIONAL IMAGE
BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT (A CASE STUDY OF THE COCA-COLA)
Building and sustaining brand loyalty through advertisement. A case study of Coca-Cola. Any marketer who wishes to effect a positive change in the attitude of his marketers towards his product or services, should uncompromisingly consider some important factors which if applied in the marketing structure would subsequently increase sales profits, build and as well to sustain consumer loyalty towards the product. However, this study and research seek to unfold all those areas of marketing effort which the producers as well as acquired with those areas he is ignorant of and possible constraints the producer is meant to encounter. Finally, the work will help any marketer who wishes to excel by recommending some possible solutions to some research questions and in turn solve the marketing mix. Hence, conclusively it should be noted that advertising which is an important marketing proponent is the sole builder but not the sole sustainer of any brand loyalty.
One of the valid purposes of business enterprise is to wheat customers, and the ultimate aim of all kind of market effort is to make products available to their customers.
Creating customers is not guess work, rather it is the outcome of deliberate and well co-ordinate planning of the entire elements of the marketing mix. Continue reading BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT