Social Media Use In Political Campaign In Anambra State

Social Media Use In Political Campaign In Anambra State (A Study Of 2015 Senatorial Election In

Aguata L.G.A)

CHAPTER ONE

INTRODUCTION

  • Background of the Study

The emergence of the internet as the new mass medium of the 21st century now changes the mass media substantially. Information can be distributed at high speed, low cost and broad scope as a result; there is egalitarian access to the production and the consumption of news (Prat and Stromberg, 2011). Continue reading Social Media Use In Political Campaign In Anambra State

Communication Technology For The Survival Of Public Service Broadcasting

Imperative Of Communication Technology For The Survival Of Public Service Broadcasting

CHAPTER ONE

INTRODUCTION

1.1     Background Of The Study

This research touches on the various aspects of information communication technologies as instrument for the survival of public service broadcasting in Nigeria. It is thus, an important assumption of the work that a systematic study of public relation service by mass media should include an examination and the nature of operation of the mass media of communication in the state (Enugu broadcasting service (ESBS). Continue reading Communication Technology For The Survival Of Public Service Broadcasting

MASS COMMUNICATION PROJECT TOPICS

Mass Communication Project Topics and Materials

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Ethics and professionalism in Nigeria journalism

Impact of advertising revenue on management of media organization

Effectiveness of film in rural development

The influence of mass media on formation of government policies

Impact of public relations in promoting organizational image

Building and sustaining brand loyalty through advertisement

Influence of television commercial on saclux paint purchase

Role of film in the development of rural areas

Impact of newspaper editorials on opinion formation

Radio as an instrument for rural development

Public relations practice as a mechanism for improving police community relations

Effectiveness of broadcast media in promotion of igbo culture

The effect of violent television programmes on student

Effectiveness of nigerian mass media campaign on ebola disease

Television programmes on nigerian girl child educational development

Impact of Health News on the Lifestyle of Nigerian Youths

The role of Nigeria union of journalism in checkmating the unprofessionalism attitude of journalists

The Role Of Broadcasting Media In The Rural Development

Communication Technology For The Survival Of Public Service Broadcasting

MASS COMMUNICATION PROJECT TOPICS

 

The Role Of Broadcasting Media In The Rural Development

The Role Of Broadcasting Media In The Rural Development (A Survey Of E.S.B.S Radio/Tv Enugu

Abstract

Rural developments of any kind in any place can be meaningful achieved through a well planned and exacted complex interaction of many economic and non economic variables. In the course of this study, the press here is faced with the obligations of bettering the lives of the rural communities through the packaging Continue reading The Role Of Broadcasting Media In The Rural Development

Ethics and professionalism in Nigeria journalism

Ethics and professionalism in Nigeria journalism,a study of practicing journalists in Osun state.

CHAPTER ONE

  • INTRODUCTION

The issue of Nigeria journalism and professionalism is that through Nigerian journalist the public knows what is going on in Nigeria. Nigeria journalist tries their best to supply much of the current information that each person needs to develop a workable picture of reality. Nobody can be in everywhere to see, hear and understand everything publics do, or have the capacity, time and resources to get all information about the environment, thus they largely depend on journalists. Continue reading Ethics and professionalism in Nigeria journalism

IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION

IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION. (A CASE STUDY OF CHANNEL TELEVISION, LAGOS)

ABSTRACT

Media organizations in Nigeria receive funding from various sources and sectors which include revenue gotten from advertising. It has become a fact that the cost of advertising is high in Nigeria, therefore most mediums now devout a better part of their airtime to repay various advertisement of various people, group and Continue reading IMPACT OF ADVERTISING REVENUE ON MANAGEMENT OF MEDIA ORGANIZATION

EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT

EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT (A CASE STUDY OF IGBOUKWU IN AGUATA LOCAL GOVERNMENT AREA OF ANAMBRA)

ABSTRACT

The aim of this research project is to ascertain how effective film has been used in rural development. There is no doubt that film is a pervasive medium with elements of credibility. This work will help unveil the extent to which film has been used in developing rural areas in Nigeria, taking Igboukwu as a case study. Continue reading EFFECTIVENESS OF FILM IN RURAL DEVELOPMENT

THE INFLUENCE OF MASS MEDIA ON FORMATION OF GOVERNMENT POLICIES

THE INFLUENCE OF MASS MEDIA ON FORMATION AND IMPLEMENTATION GOVERNMENT POLICIES (A CASE STUDY OF IMO STATE)

ABSTRACT

There exist a tripartite relationship between the media, government and the public. In this tripartite model, the mass media occupy a central position, making its roles and responsibilities very significant and sensitive. One of the ways in which the mass media performs this dogged works is for instance during profess Continue reading THE INFLUENCE OF MASS MEDIA ON FORMATION OF GOVERNMENT POLICIES

IMPACT OF PUBLIC RELATIONS IN PROMOTING ORGANIZATIONAL IMAGE

IMPACT OF PUBLIC RELATIONS IN PROMOTING ORGANIZATIONAL IMAGE (A STUDY OF NNAMDI AZIKIWE UNIVERSITY, AWKA

                                   ABSTRACT

The primary objective of any organization, institution or individual is likely to fall into three broad areas. They are sells, support and finance. A polytechnic sells places to prospective candidates,  social club sells benefits of membership to people and so on. It is pertinent therefore for an organization to  identify the products and activities or services which it sells tot eh public to realize its needs. Continue reading IMPACT OF PUBLIC RELATIONS IN PROMOTING ORGANIZATIONAL IMAGE

BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT

BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT (A CASE STUDY OF THE COCA-COLA)

ABSTRACT

Building and sustaining brand loyalty through advertisement. A case study of Coca-Cola. Any marketer who wishes to effect a positive change in the attitude of his marketers towards his product or services, should uncompromisingly consider some important factors which if applied in the marketing structure would subsequently increase sales profits, build and as well to sustain consumer loyalty towards the product. However, this study and research seek to unfold all those areas of marketing effort which the producers as well as acquired with those areas he is ignorant of and possible constraints the producer is meant to encounter.  Finally, the work will help any marketer who wishes to excel by recommending some possible solutions to some research questions and in turn solve the marketing mix. Hence, conclusively it should be noted that advertising which is an important marketing proponent is the sole builder but not the sole sustainer of any brand loyalty. Continue reading BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT