Bank Service And Social Responsibility Practice In First Bank

Bank Service And Social Responsibility Practice In First Bank Plc In Enugu Metropolis

ABSTRACT

The study undertook an examination of the Bank service and social responsibility  marketing, many banks in over the world have really achieved a lot due to their marginality and support to the external environment where they operate. There is no doubt, that much has been written on first bank services Nigeria Plc. This is as a result of its introduction not long ago. In view of this, Continue reading Bank Service And Social Responsibility Practice In First Bank

Marketing Of Industrial Products In A Competitive Marketing Economy

 Marketing Of Industrial Products In A Competitive Marketing Economy(A Case Study Of Berger Paint Plc)

Abstract

          The aim of the study is to access the marketing of industrial of industrial in a competitive market economy. This was done by gathering some relevant information from producer and distributors of the said product. Defining certain problems usually associated with a depressed economy and proposing remedial measures after reveling areas of problem. Continue reading Marketing Of Industrial Products In A Competitive Marketing Economy

Effect Of Pricing On The Marketing Of Agricultural Produce In Enugu State

The Effect Of Pricing On The Marketing Of Agricultural Produce In Enugu State (A Study Of Oji-River Local Government Area)

Abstract

These studies on the effect of pricing strategies on the marketing of agricultural produce in Enugu state, with particular attention Oji-River local government area council was carried out with the same for the following objective. Continue reading Effect Of Pricing On The Marketing Of Agricultural Produce In Enugu State

Marketing Of National Directorate Of Employment In Urban Areas

Marketing Of National Directorate Of Employment In Urban Areas (A Study Of Enugu North Local Government Area)

 ABSTRACT

            The study of “Marketing of National Directorial of Employment programme” came to light as the need for creating mass employment opportunities arose. Continue reading Marketing Of National Directorate Of Employment In Urban Areas

Promotional Strategies Adopted In Marketing Of Sunlight Detergents In Enugu Metropolis

Promotional Strategies Adopted In Marketing Of Sunlight Detergents In Enugu Metropolis

Abstract

Business today face a number of challenges and opportunities, including globalization, the effects of advances in technology, upholding, competition, marketing and as well promoting its products and services. As the primary aim and objective of any business is to maximize sales and make profit can not be actualized or accomplished without knowing and understanding the needs and wants of its target market and how best and how best to satisfy those needs. Continue reading Promotional Strategies Adopted In Marketing Of Sunlight Detergents In Enugu Metropolis

Effecting Promotional Strategies For Operations Of Hair Dressing Saloon In Enugu Metropolis

Effecting Promotional Strategies For Operations Of Hair Dressing Saloon In Enugu Metropolis (A Case Study Of After 8 Saloon)

                                                                        Abstract

The study on effective promotional strategies for operations of hair dressing saloon in Enugu Metropolis with particular on After 8 Saloon-New Heaven.The objectives of the study are:-

To evaluate the promotional strategies adopted by after 8 hair dressing salon in order to determine their profitability.

To determine the impact of public relate adopted by After 8 Saloon in Enugu Metropolis create customers awareness of their services. Based on this four hypothesis were formulated each focusing on the impact of specific promotional strategies. Continue reading Effecting Promotional Strategies For Operations Of Hair Dressing Saloon In Enugu Metropolis

MARKETING PROJECT TOPICS

Marketing project topics and materials

Bravoprojecthelp has lots of high quality projects materials on marketing. Click to view any of the topics below:

Pricing techniques and its importance to successful marketing

Effect of advertising on consumer purchase intent of gulder beer

An analysis of the role of packaging in modern marketing

An assessment of the usage of lubricants by car users

The impact of new product development in nigeria’s banking system

Evaluation of consumer protection in nigeria

An appraisal of pricing in petroleum industry for downstream products in nigeria

Impact of petroleum products distribution on economic development

The effect of sales promotion on consumption of soft drink

Appraisal of students psychographics toward advertising

The application of information technology in the practice of public relations in business organization

The role of marketing research in new product planning and development

The impact of product quality on brand loyalty in nigeria

Impact of sales promotion in the marketing of coca-cola product

The e valuation of the market acceptance of made-in-nigeria sheos

Pricing techniques and its importance to successful marketing

Effecting Promotional Strategies For Operations Of Hair Dressing Saloon In Enugu Metropolis

Promotional Strategies Adopted In Marketing Of Sunlight Detergents In Enugu Metropolis

Marketing Of National Directorate Of Employment In Urban Areas

Effect Of Pricing On The Marketing Of Agricultural Produce In Enugu State

Marketing Of Industrial Products In A Competitive Marketing Economy

Bank Service And Social Responsibility Practice In First Bank

 

 

 

 

PRICING TECHNIQUES AND ITS IMPORTANCE TO SUCCESSFUL MARKETING

PRICING TECHNIQUES AND ITS IMPORTANCE TO SUCCESSFUL MARKETING (A CASE STUDY OF ANAMBRA VEGETABLE OIL PRODUCT AVOC PLC).

CHAPTER ONE

  • BACKGROUND OF THE STUDY

Capitalist free enterprise otherwise called free marketing economics exist, people are allowed to trade freely without barriers, such trade would be happy for such a free market situation. The action of all consumer or group of consumers are being guided by the price obtainable in the market place. The pricing system is a system where by every economic goods and services has a price tag.

It is only those who can pay the price that will enjoy those goods and services to consumers without payments as it is done in socialist economics. Pricing, is the only element in marketing mix that generate sales revenue and also can recover that cost of other three elements of the marketing mix, and because of the importance of setting the right price organization handles the issue of setting the prices of  goods with extra carefulness. This is because if not well handled would be disastrous to company growth rate in its competitive arena and hence affect the purchase pattern of the company’s product.

The various definitions and descriptions giving to the term ‘pricing’ depend on how organization perceives it as a determinant of its success for instance, the dictionary definition of price has that price is money that is paid for something in further went ahead to define price as ‘money’ or any equivalent for which anything is bought and sold. The term pricing goes by names, it could be rent for a partment, for education, fee for physician and lawyers, for tavis and buses, airlines and railways premium for insurance, the price for salary to workers is wages. Continue reading PRICING TECHNIQUES AND ITS IMPORTANCE TO SUCCESSFUL MARKETING

EFFECT OF ADVERTISING ON CONSUMER PURCHASE INTENT OF GULDER BEER

EFFECT OF ADVERTISING ON CONSUMER PURCHASE INTENT OF GULDER BEER. (A CASE STUDY OF ENUGU METROPOLISES)

 ABSTRACT

Advertising is a paid form of non-personal communication from an identified sponsor using mass media to persuade or influence audience. This research work was undertaken inorder to present the concept and design effect of advertising on consumer purchase intent of Gulder beer. In the course of this research a convenient sample of 230 persons was used for this study, 230 sample were studied in which none of the sample were returned. The following findings were made Advertising assist in creating awareness of Guilder beer in Enugu. It was also found out that Advertising remind the consumer to buy Gulder beer.

CHAPTER 1

INTRODUCTION

  • BACKGROUND OF THE STUDY

Advertising is a form of communication used to persuade an audience (viewers, readers or listener) to take some action with respect to products, ideas or services. Most commonly, the desired result is to drive consumers purchase with respect to commercial offering, although political and ideological advertising is also common advertising message are usually paid for by sponsors and viewed via various media including traditional media such as newspapers, magazine, radio, television, outdoor or direct mail or new media such as websites or telex messages. Continue reading EFFECT OF ADVERTISING ON CONSUMER PURCHASE INTENT OF GULDER BEER

AN ANALYSIS OF THE ROLE OF PACKAGING IN MODERN MARKETING

AN ANALYSIS OF THE ROLE OF PACKAGING  IN  MODERN MARKETING (A CASE STUDY OF BETA GLASS PLC, UGHELLI  DELTA STATE)

ABSTRACT

This research work analysis of the role of packaging in modern marketing “was carried out at Ughelli Delta state, with particular reference to Beta glass plc. The work was done to examine the role of packaging in the company. In the process of the work, the researcher divided the work into the introduction of the topic background of the study as well as statement of the problem and some terms were defined. In chapter two the researcher reviewed some books which centered on packaging. Chapter three is about the methodology of the research which shows the areas of the study, population and the sample as well as the method of data collection and its analysis. In chapter four, the data collected were analyzed and interpreted in order to arrive at the findings. Conclusions were made and the researcher gave his recommendation. The chapter also contained the limitations of the study and suggestions were made for further research.

CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND OF THE STUDY

Packaging plays an important role in modern marketing. Physical products going to the market have to be packaged. Packaging can play a minor role (example hardware items) or a major role (example cosmetics) many marketers have called packaging the fifth “p” along with price, place, product and promotion. Marketers treat packaging as an element of product strategy.

Packaging can be defined as the science art and technology of enclosing or protecting products for distribution, storage, role as a medium in the marketing mix, in promotion campaign, as a pricing criterion, in defining the character of a new product as a shelter of trends, and as instrument to create brand identity and shelf impact in all product groups. Packaging as a key industrial activity has contributed largely to the present day increase in standard of living. Packaging plays great role in marketing, packaging of product need to be dynamic and persuading. The impression a consumer has about the product packaged will inwardly decide in him if he is to make a purchase or not. Packaging of consumer goods is dynamic; packaging of consumer goods needs intelligent leadership and management support in order to attain company’s goal and objectives. Packaging in its own has been taken as a principal advertising medium. It is also used as a means of informing and persuading people to buy the merchandise, it is a silent salesman of a company and its potentials and problems needs to be fully understood if it is to be used properly.

Beta glass plc is one of such organization that engages in packaging. Beta glass plc is located in km.17 Warri/Patani road Ughelli North, Delta state. Beta glass plc, is a manufacturing company that produce glass. The firm has total staff strength of above 200 including management team. The company also has unspecified number of casual workers who are mainly drivers, security, cleaners and messengers. Beta glass company has customers from various parts of the country and so are competitors numerous as well.

  • STATEMENT OF PROBLEM

Beta glass plc is one of the manufacturing companies in Nigeria. They started production as far back as 1970’s. The company produces glasses and bottles but of recent, the company has been experiencing a gradual decrease in its market share and consumer patronage of the company’s product, some of the problems which other glass industries are exposed as well as Beta glass plc include poor packaging, some organization argue that packaging has nothing to do with the rate of turnover of a company. But is it really true? This is what this study hope to unravel and by extension consider the following:

  1. Packaging and communication of product features to the consumer.
  2. Poor packaging and the quality of the product.
  3. Poor packaging and the rate of turnover.
    • OBJECTIVE OF THE STUDY

This study is carried out by the researcher in order to achieve the following objectives.

  1. To determine the best way glass manufacturers can segment their market.
  2. To determine the level of perception and consumers attitude towards packaging.
  3. To find out the role of product packaging to a firm or firms.
  4. To highlight some factors responsible for efficient packaging.
  5. To determine the role good product packaging plays in modern marketing.
  • SIGNIFICANCE OF THE STUDY

The study is very important because at the end

  1. Information obtain will assist glass manufactures in planning their packaging.
  2. Information obtained will also guide students in carrying out research on the same topic in future.
  3. The result of the research will also help firm solve problem associated with packaging.
  4. Other research institute will equally benefit from the result of this research when concluded.
    • RESEARCH QUESTIONS

The following research question will give the study

  1. Are consumers familiar with the term packaging?
  2. How effective is packaging in the marketing of glassware?
  3. Does good product packaging lead to increase in sales?
  4. Dose good product packing get the attention of the target markets?
  5. dose good packaging influence the consumers buying decision?
    • HYPOTHESIS

For the purpose of this hypothesis, the research will use question five above to form the hypothesis

Null: hypothesis

Ho: God packaging dose not influence the consumer buying decision.

Alternative hypothesis

Ha: Good packaging influence the consumer buying decision.

  • SCOPE OF THE STUDY

The scope of the study will be limited to the role of packaging in modern marketing. Attention will also be directed to the consumers and distributors of glass manufacturers especially within Ughelli (Delta state) to enable the research gather information on the effectiveness/ineffectiveness of the company.

  • DEFINITION OF TERMS.

Packaging: Packagings are materials used to wrap or protect a product.

Product: product is anything capable of satisfying consumer wants or needs. It could be inform of physical object, service or an idea.

Brand: a type of product made by a company under a particular name.

Customer: a person buying goods or services from a shop.

Marketing: marketing is the social ‘and managerial process by which individuals and groups obtain what they want through creation offerings and exchanging products or value with others.

Manufactures: are those who make use of raw materials to produce those products needed by the consumers. They are also known as the producers.

Competition: they are people or organization that competes.

————- this is an incomplete article ———– it’s a product of a high quality project researched work.

Project topic: AN ANALYSIS OF THE ROLE OF PACKAGING  IN  MODERN MARKETING (A CASE STUDY OF BETA GLASS PLC, UGHELLI  DELTA STATE)

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