The Role Of Marketing Planning And Control In The Marketing Of Computer Products

The Role Of Marketing Planning And Control In The Marketing Of Computer Products. (A Case Study Of Micro Products Limited Enugu)

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY

Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the joy that should be handled be experts in the field of marketing were given to less qualified personnel and in most cases this shortens life of most business. Continue reading The Role Of Marketing Planning And Control In The Marketing Of Computer Products

The Role Of Marketing Planning And Control In The Marketing Of Computer Products

The Role Of Marketing Planning And Control In The Marketing Of Computer Products (A Case Study Of Micro Products Limited Enugu)

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY

Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the joy that should be Continue reading The Role Of Marketing Planning And Control In The Marketing Of Computer Products

The Role Of Segmentation In The Marketing Of Nigerian Bottling Company Soft Drink

The Role Of Segmentation In The Marketing Of Nigerian Bottling Company Soft Drink Products In Enugu Metropolis

CHAPTER THREE

RESEARCH METHODOLOGY

            The term methodology is a system of explicit rules and procedure in which research is based and against which claims of knowledge are evaluated (Ojo, 2003:22). Therefore, this segment focuses on the research techniques adopted and used for this study. It comprises of the description of research design/method Continue reading The Role Of Segmentation In The Marketing Of Nigerian Bottling Company Soft Drink

The Role Of Television Advertising In The Marketing Of G.S.M Services

The Role Of Television Advertising In The Marketing Of G.S.M Services In Enugu State (A Case Study Of Globacom G.S.M)

ABSTRACT

This research work is a very important study for Globacom G.S.M. services. The study was motivated by the necessity to find out the role of television advertising in the marketing of G.S.M services in Enugu State. The network came into existence in the year 2003 and has been popularly known and used by millions of people. Even those using other net-works want to have Globacom network. Continue reading The Role Of Television Advertising In The Marketing Of G.S.M Services

Service Quality -A Catalyst For Creating Customer Patronage For Bank Services

Service Quality -A Catalyst For Creating Customer Patronage For Bank Services (A Case Study Of Diamond Bank Nigeria Plc Enugu Main Branch Enugu)

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND

The performance of banks in Nigeria has been viewed by many from different perceptivity. Assets quality and managerial efficiency have been seen by many as determinants of bank performance, while a reasonable percentage of identified capital adequacy, as critical for bank performance. Other factors have also been seen as determinants of banks performance like bank liquidity volume of loan portfolio. Continue reading Service Quality -A Catalyst For Creating Customer Patronage For Bank Services

The Effect Of Product Packaging On The Choice Of Toilet Soap

The Effect Of Product Packaging On The Choice Of Toilet Soap (A Case Study Of Unilever Nigeria Plc Enugu Metropolis)

CHAPTER ONE

1.1     INTRODUCTION

1.2     Background of the Study

          Unilever Nigeria Plc (RC 113) is the honest surviving manufacturing outfit in Nigeria. The company was incorporated as a private company in 1923 to manufacture soap based on local content (local palm oil). Over the years, the company diversified  and expanded its operations to the  and marketing of Continue reading The Effect Of Product Packaging On The Choice Of Toilet Soap

The Marketing Of Community Bank Service In Enugu Metropolis

The Marketing Of Community Bank Service In Enugu Metropolis (A Case Study Of Ogui Community Bank)

ABSTRACT

Banks are established to make profits, are these profits made at the expense of the customer or is it as a result of the services provided by these banks?

The aim of this research work was to find out if customers are satisfied with the services rendered by Ogui Community Bank, thereby crucial study for the Banking industry. Continue reading The Marketing Of Community Bank Service In Enugu Metropolis

Role Of Advertising In Motivating Consumer Brand Preference For Beverages

Role Of Advertising In Motivating Consumer Brand Preference For Beverages In Enugu Metropolis

ABSTRACT

          This research work was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem, both primary and secondary data where collected and the research instrument used in collecting the data were questionnaire and oral interview. The respondents comprised of dealers and consumers of Bournvita brand. Continue reading Role Of Advertising In Motivating Consumer Brand Preference For Beverages

Marketing Of Palm Produce In Awgu, Udi, And Nkanu LGA

Marketing Of Palm Produce In Awgu, Udi, And Nkanu Lga’s In Enugu State

ABSTRACT

          This study tried to find out and evaluate the marketing of palm produce in Awgu, Udi, and Nkanu LAG’S in Enugu State. The sample size used in the study was determined using Bourley’s formular. Personal interviews and questionnaires were used to obtain data from respondents. Secondary data was also sourced from textbooks. A total number of 70 questionnaires were Continue reading Marketing Of Palm Produce In Awgu, Udi, And Nkanu LGA

Information Technology On Marketing Of Banking Service

The Impact Of Information Technology On The Marketing Of Banking Service. A Case Study Of Union Bank Headquarter, Enugu.

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

The Impact Of Information Technology On The Marketing Of Banking Service: The would as a global village, perhaps is made possible because of the tremendous advance in information technology. Continue reading Information Technology On Marketing Of Banking Service