THE PROBLEMS OF RAW MATERIAL IN PAINT INDUSTRIES

THE  PROBLEMS OF RAW MATERIAL IN PAINT INDUSTRY IN  ZUMBA  AND MACOS PAINT ONITSHA.

Abstract

This work was centered on  the problems of raw  materials in paint n  industries a case study of zumba and macos paint Onitsha. Five hypothesis were formulated in chapter one. The hypothesis were used to formulate the questionnaire which were used  in chapter three  of this  project, 50 questionnaire were used and share equally between these two industries,  Oral interview format were also used for carrying out the research. The method used in analysis the data was simple percentage. Moreover, within the scope of the hypothesis Statement, it was found out that had equate supply of raw material pose problems to production of paint in Onitsha, despite that cheap source of raw materials leads to increased  productivity, cheaper product and high quality of goods, importation of raw material leads to paint industry producing below installed capacity, inadequate supply of raw materials leads to paint industry producing below installed capacity, inadequate supply  of raw materials is key factor that  influence  closure of pain industries in Nigeria and Government policy  has a significant  influence on the supply  of  raw material to paint industry, then  within  the constraint, of this study, the research gave recommendation as a result of the problem enumerated above. In conclusion, inadequate supply of raw materials pose problems to the production of paint in Onitsha and this was accepted by the respondents and hence government should formulate policy that ensure easy access to raw materials and encourage  local sources of  the raw materials.

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CHAPTER 1

INTRODUCTION

1.1   Background of the Study

The intention of this study is to investigate the marketing strategies of paint industry (a case study of ZUMBA and MACOS). It is unwise to think of survival as regard to food and clothing  without considering  individual environment, as how neat the building  are kept decorating, these does not means beautifying the building only but is away of presenting the appearance of the building to fight against organic, growth such as fungi and algae.

Zumba and Marcos paint think it business wise when they adopt marketing strategies that would enable them complete favorably with other company in the industry and deposit in marketing their paint. The product under the Zumba and Macos paints are in great demand by individual, welders, contractors, state, local and federal government. Apart from importance of survival through food and clothing in an individual it would be important to ask? How do manufacturer and industries survival? Are they infact drying or growing?  Do individual & private sectors still think of building or constructing new project? Many do not think of satisfaction, success, security and longer, but they are mainly concerned with survival and the standard of living continuous to increase, due to this situation manufacturers are now find themselves in the buyer  market.

1.2   Statement of the Problems

  1. The scarcity of raw material in paint industry has affected the production of paint in one way or the other.
  2. Competitor: some competitors within the industry produce similar product and use similar marketing strategies
  • How the high cost of these raw material has affected the price of paint in the market.
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1.3   Purpose of the Study

The major purpose of the study was to determine the marketing strategies of paint industries especially Zumba and Macos Paint in Onitsha Anambra State.

  1. To suggest means through which Zumba and Macos paint may get more market.
  2. Identify the type of strategy of the paint industry (Zumba and Macos paint) in marketing of their product.

1.4   Significance   of the Study

This study is needed because it will help individual, the state and the invention who   invest their money in establishment of paint. It will also help the student to gain insight into the marketing   strategies in the paint industry.

  1. The result will help individual who wish to invest in the paint industry to identify the problem of raw materials supply.
  2. It will help government to sponsor and encourage establishment of research centers for local sourcing of raw material for paint industries in Nigeria.
  3. It also enables the student to know the problems in future.

1.5   Research Question

  1. What are the marketing strategies of the paint industry?
  2. What are the distribution problems of the paint industry (Zumba and Macos)?
  3. What are the needs through which  Zumba and Macos paint can get more market?

1.6   Scope of the Study

During of course of my research, I found out that produces of paint are   scattered through the country and it would not be possible for me to cover all of them in this study. Hence the entire paint producers use the same marketing

strategies and face the problems operate under the economics legal and socio-political environment

1.7   Definition  of Terms

A product is anything that can be offered to a market for attention or consumption, its include physical object, service, place, organization, personalities and ideas.

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Raw material: Is anything before being processed or manufactured material in its natural state such as; iron, and coal and it is also a suitable for manufacture or use of finishing.

Industry: is any part of the business producing or making goods’ the ship building industry. Government should invest more money on industry.

Administration: is a method of tending to or managing the affairs of some group of people (especially the groups’ business affairs.

Business: a commercial or industrial and the people constitute it.

————- this is an incomplete article ———– it’s a product of a high quality project researched work.

Project topic:THE  PROBLEMS OF RAW MATERIAL IN PAINT INDUSTRY IN  ZUMBA  AND MACOS PAINT ONITSHA.

 

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