CORPORATE STRATEGY AS AN EFFECTIVE TOOL FOR ORGANIZATIONAL SURVIVAL

CORPORATE STRATEGY AS AN EFFECTIVE TOOL FOR ORGANIZATIONAL SURVIVAL (A CASE STUDY OF MTN NIGERIA OWERRI IMO STATE)

ABSTRACT

The major purpose of this study is to highlight in full how corporate strategy has enhanced the growth and survival of MTN Owerri, The study will enable manager to know or identify new opportunities and threatening developments and also factors for organizational survival. The major finding of this study revealed that corporate strategy of a firm is evaluated quarterly, to check the positive and negative aspect of it. There was a motion moved by top management who disagreed that corporate strategy is the only tool for survival of an organization. Based on the findings, the researcher recommends that the top management is the corporate strategy that the top management is the corporate strategy builder who oversees the mapping out and revealing of any organization strategy. Therefore the corporate strategy all the time help for the survival of the organization by studying the environment and knowing what change for the organization to adapt to any new innovation that comes into the system. The top management must endeavor to plan well for high productivity in an organization among the workers.

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CHAPTER 1

INTRODUCTION

1.1 Background of the Study

The ultimate of every corporation entity is to remain in business perpetually. This will only be possible where the entity is able to generate enough returns in investment in the face of constant changes in the ways things are done and high level competition. Competition in business environment is a battle for superiority and survival (Pumping 1987, p.6)

However, every business that must survive must have competitive edge, which is a product of corporate strategy. Corporate strategy consists of the whole array of competitive moves and business approaches that an organization employs in conducting its operations. In drafting a strategic horse, management is saying that  “among all the paths and actions we could have chosen, we have decided to go in this direction and rely upon these particular ways of doing business” (Thompson et al 1998, pp14-15) and signals organizational commitment to specific markets, competitive approaches and ways of operating.

Corporate strategies are divided because of two very compelling needs, one is the need to proactively shape and how to company’s business will be conducted while the second is that of molding the independent, managers and employees across the company into a coordinated, company will have no framework from weaving many different actions into a cohesive whole, no plan for uniting cross department operations into a team effort.

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Essentially, the idea of corporate strategy has developed into a useful vehicle by which organizations evaluate and modify the critical element of their operations. Nevertheless, managers don’t deserve a gold star for designing a potentially brilliant strategy but falling to put the organization means in place carry it out in high caliber fashion weal implementing and execution undermines the strategies potentials and pave way for shortfalls in customers satisfaction and cooperate performance. However goods strategy formulation combined with good strategy execution does not guarantee that companies will avoid periods of sub performance.

Some time it takes several years for management strategy making/strategy –implementing efforts to show good result. In which case, in spite of the fact that corporate strategy does not absolutely guarantee success at all times, nothing affects a company’s ultimate success or failure more fundamentally than how well its management team charts the company’s long terms direction, develops effective strategies move and business approaches and implements what needs to be done internally to produce good day – in day out strategy execution.

Indeed good strategy and good strategy execution are the most trustworthy signs of good management (Thompson et al 1998, p. 18).

MTN communication Ltd was one of the 3 initial GSM companies licensed by the NCC to provide telecom services to the Nigeria public. It commenced operations in August 2001 and has ever since been the biggest telecoms companies and one of the largest in all of Nigeria. Even since coming on board the Nigeria telecommunications market in 2001, MTN Nigeria has made appreciable impact on the lives of Nigeria particularly in the area of investments, careers, product and services.

Brief History of MTN Owerri

In Nigeria particular Owerri, MTN Owerri is one of the leading communication companies. The company has maintained its lead in the communication sector.

MTN Owerri is part of the MTN group, Africa‘s cellular telecommunication company. On May 16, 2001 MTN became the first G.S.M network to make a call following the globally landed Nigerian communications commission earlier in the year. Therefore the company launched full commercial operations beginning with Lagos, Abuja and Port-Harcourt.

Owing to this development MTN link the whole state together for easy communication so that need and demand of the training Nigeria population will be meet, both locally and internationally.

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The company as a multinational corporations has its subsidiaries in some other African countries( South Africa, Cameroon, Ruanda, Swaziland and Uganda) both their role in times of national development remain the same both here in Nigeria (Owerri) and other African country.

In the view of this, the researcher focus his attention on the study and one of the subsidiaries of MTN Owerri corporations. This will enable him ascertain the impact of the activities of the multinational corporations in the economic and national development of Nigeria.

1.2 Statement of the Problems

Corporations are that top management who makes overall decision budget of organization.

Therefore problem arises: Inability of the corporation to map out adequate planning strategy.

Lack of teamwork in park of the corporation.

The corollary of effective corporate strategy is that there is the limit to the scope of the firm.

Inability of the corporation to manage the organizational finance.

1.3 Purpose of the Study

The purpose of the study is to highlight in full how corporate strategy has enhanced the growth and survival of MTN Owerri.

  1. To expose the content of corporate strategy of MTN Owerri.
  2. To suggest possible solution to the bottleneck of the MTN Owerri in achieving its goals.
  3. To find out the problems facing MTN Nigeria with a view to determine its contribution so far.

1.4 Significance of the Study

The important of the study of the corporate strategy as an effective tool for organizational survival of the benefits includes.

  1. It helps the organization to achieve or attain its goals.
  2. It enable the managers and employees of MTN Nigeria Owerri to know or identify new opportunities and threatening developments.
  3. It helps to know the best corporate strategy to be adopted in any given situation.
  4. Corporate strategy allows a corporation to focus multiple resources on a single objective.
  5. It provides management with a bench mark to measure a company’s success of failure.

1.5  Research Questions

In order for solution to measure the effectiveness of corporate strategy as a tool for organizational survival, the following question may be relevant.

  1. What is the relevance of corporate strategy to organization?
  2. What is the process of corporate strategy?
  3. What is the effect of corporate strategy on the performance of an organization?
  4. What are the reasons for failure of corporate strategy in an organization?
  5. Is corporate strategy the only strategy by which your organization survive?
  6. Do you see corporate strategy as a unique operational tool for survival?
  7. Are there prescription clauses in your company manual as to future actions of the company?
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1.6 Scope/ Delimitation of the Study

The scope of this research/ study is centered in MTN Nigeria Owerri Imo State, and how it enhances the growth of mobile telecommunication of the area.

1.7 Definition Of Terms

Goals: Determination of what business an organization should engage in that defines its mission.

Goals Setting: Process of establishing what a person or an organization should achieve at some time in future.

Survival: The state of continuing to live or exist often in spite of difficulty, problem or danger.

Management: A process of getting things done through people and by people.

Corporate:  Involving or shared by all the members of a group corporate responsibility.

Strategy: Means of operationalizing schemes, methods which management hopes to develop or move the organization forward.

Control: To check, regulate, restrain, constrain, direct or to exercise authority or power.

Interaction: Any form of personal communication or contact between two or more people in which the attitude or behavior patterns relates.

Industry:  A group of companies that offer similar services.

Economy:  System of the management and use of resources.

Objective:  This is the unifying principle which human energy clusters in the organization.

Tool: A thin that helps you to do your job or to achieve something.

Operation: intentional action to change the physical or chemical characteristics of something.

————- this is an incomplete article ———– it’s a product of a high quality project researched work.

Project topic: CORPORATE STRATEGY AS AN EFFECTIVE TOOL FOR ORGANIZATIONAL SURVIVAL (A CASE STUDY OF MTN NIGERIA OWERRI IMO STATE

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